Get them in the store

Back in my days selling tires, my old boss asked me a question while I was still in training. He asked me, “Do you know what the telephone is for?”

I said, “To sell the customer on a tire?”

He said, “No. A really good, seasoned salesguy, like Jim, can sell a customer on a tire over the phone, but even he knows not to push too hard to try to sell over the phone unless he can tell that’s what the customer wants. All I want you to do with the telephone is to use it to get the customer in the store. Selling over the phone is an uphill battle; but, get them in the store, and by that point they’ve come all the way here, they’ve made the decision this is where they want to buy their tires, and they’re committed, and more likely than not they’ll buy the tire. You stand a much better chance of selling the customer a tire when they’re here in front of you than when you have them on the phone. Get them in the store.”

Relate this to chatting up women via text and you're going to do well.