http://therationalmale.com/2015/04/14/managing-expectations/

Sympathy / Empathy flow downward from men to women and then to children. Men who understand and accept this never expect empathy from women to begin with. For that man, either a woman meets his criteria for his investment or he drops her for a better prospect.

Only in a feminized equalist society do men expect in-kind reciprocation from women. As a man, your “needs” are only important to you. Men’s disappointment comes from expecting a balanced return on his emotional investment and relational equity; this is the result of his egalitarian equalist conditioning. It sucks and it’s offensive to men because they’ve believed for most of their lives that there should be an equitable exchange of emotional and personal investments – his woman should have his needs and his best interests in mind in a like fashion that he has for her; this is not and has never been the case.

In fact it’s a recipe for failure, since it puts men into a position of neediness, and thus forces him to negotiate for his woman’s desire.