Straight up sending a message to someone

okCupid is very different from texting due to her knowing almost nothing about you. I mean you don't even know each other's names.

How quickly should you escalate to meet up? How aggressive should you be? Should your first message be extremely short or a couple sentences long?

Here's the few thoughts I've given it:

Avoid questions, use statements. Appear carefree but also show value.