We're all selfish, this is by virtue of having a self to begin with. The only difference is what our motivations are: to serve the self or serve the else. The idea is to be motivated by serving yourself because service to others is a depreciating asset the moment it's put into circulation, not only that but if used as a sexual-contract there is a low probability of a return-on-investment that would net a profit, let alone a break-even return. By being motivated by serving yourself you can abscond from these sexual-economic sunk costs and get what you want out of life regardless of what others think about you. The reason this is important is because serving the self is a critical component of establishing a sexual relationship because they are always predicated by a balance of power, this is because women will not be sexually attracted to men who they consider equal in power and this is because our species is driven to continually produce offspring that are better suited for survival than the parents. This is because our bodies, the primary arbiters of sexual attraction through cognitive and emotional manipulation via endocrines, live in the physical world and must therefore engender attributes which are conducive to thriving in this physical world. Without an affinity for self-servitude, you may lack the compunction to gain and train the facets sycophantic to this ultimatum given to us by the physical world, which is essentially "Git gud nub".

After the initial establishment of the sexual-relationship through self-interest, you will also need to incorporate else-interest or selflessness to keep her interested and form a romantic-relationship, these are most evident in what this community calls "comfort tests". In economic terms, you need to offer a good the market is willing to pay for, this good is you, the market is women, and the payment is investment, either sexual or romantic. However, you also need to market your goods (actions and words) and it must be at a price the market is willing to pay. The higher-quality and higher-demand goods will fetch higher prices, however there are other vendors with similar goods so it can quickly become a race to the bottom in price. If you can monopolize the market however, you can decide the price, which is essentially where religion came in and created monogamy (I personally believe that polyamory/polygamy is the actual natural human mating strategy and laws had to created to force monogamy into existence).

Many of you need to relinquish your sexual and romantic hang ups and open your eyes to understand that society doesn't give a fuck if you're selfish or selfless, ultimately only you do, and that is selfish, so decide on what you, the self, are motivated by in a vacuum and then pursue those things as you wish. If what you desire is sex, you need to be selfish insomuch that you pursue it unfettered by opinion, if what you desire is romance, you need to be selfless insomuch that you pursue it unfettered by opinion, if what you desire is a well-rounded and balanced body and mind that will allow you to be the Father in a strong and successful family, you need both, as well as the prudence to understand when and why. This is the hardest path and why we had to create marriages as a pantomime to such artifice, very few can pull it off.

In the sexual marketplace, the nullification of the romantic-contracts known as marriage and the advent of gainful employment for Women has pigeonholed men out of their absolute advantage that precluded the false volunteerism given to women to pick a beta or become occluded from opportunities to nourish and provide for their offspring. Now we work strictly with comparative advantages and the market is flooded with goods that do not meet demand, thus the price of a romantic relationship is very low for women and the sexual economy has shifted to a Demand-Side Economy, where the value of a man is determined almost exclusively by buyers/women rather than sellers/men. This is why TRP strongly advocates lifting, making a lot of money, and making other people's willpower an extension of your own through social dominance, these serve as amenities to give you a higher comparative advantage to other men and make you a more favorable investment to women.

To understand economics is to understand how people interact with eachother, so read up and pursue your interests selfishly. Abstemiously beleaguering the market is a futile exercise and serves only as a sunk cost, either sell goods the market is willing to pay for or find a new trade. If you can offer a sought enough good by offering enough absolute advantages you will control the price and decide on which woman is worthy of investing in you without defaulting. Don't waste your time trying to have empathy or altruism for people, beyond the pleasantries, platitudes, and bullshit it's just a market and you either got the goods or you don't. Emotions will get you as far as they do when asking for a loan, your life story doesn't mean shit to the bank, either you have credit and income, you get the fuck out, or you take high interest rate at a questionably solvent financial institution (I.e. chicks with no redeemable qualities that constantly want your time and labor with 0 gratification for yourself).

Also, consider your sexual relationship to be like credit towards a romantic relationship in this Demand-Side Marketplace. If she has good credit = satisfies you sexually or among some other metric you covet in a woman, then you're more likely to let her become romantically involved with you due to her creditworthiness, as she's less likely to default on the romantic relationship and branch swing to another vendor with similar competitive advantages. This is, in my opinion, how you should ALWAYS screen a woman for a long-term non-contractual romantic venture, have sex with her first and THEN decide if she's worth dating. Plates are like Credit Default Swaps that you bet against in the event that one of them is creditworthy enough to become romantically ensconced if your current romantic interest defaults.