Pantene does a new commercial about sexism towards women. This video just got me so irritated by the victim-role women are protrayed as being. gah.

CosmicKeys · 2013-12-10T07:21:51+00:00

Apart from the blatant marketing ploy, there was one thing that stood out to me. Neat vs vain?? Since when have men ever been able to focus on their looks without being the vain one? Completely backwards.

mrwhibbley · 2013-12-10T15:07:48+00:00

Seems overly patronizing. But to some degree I agree there is a double standard. They just didnt address the other side of male double standards.

Bartab · 2013-12-10T08:07:05+00:00

Here's the real statement of the ad: "Ignore the 'sold in supermarket' label and pretend we're salon quality"

It's a hair product ad for crissakes.

stemgang · 2013-12-10T07:52:42+00:00

With great victimhood comes great power.

rogersmith25 · 2013-12-10T08:05:28+00:00

I've heard this "unfair labels" argument many times and I'm flat-out sick of it.

If a man was "bossy" you probably wouldn't call him "bossy"... you'd call him a "dick", as in, "Hey Tom. I heard that you had to work over Thanksgiving. Your boss is kind of a dick."

Now the interesting thing is that this is "dehumanizing" and "sexual" language. The actual analogue for "dick" or "cock" would be "cunt" or "twat"... but good-fucking-luck not starting World War III for saying that sort of thing about a woman. "Bossy" is a pretty minor complaint for an unreasonable love of abusing authority.

What everyone seems to forget is that there is a huge difference between bossiness and leadership. Leadership is about wielding authority through the will of one's followers. Bossiness is a domineering love of lording power over subordinates, actual or perceived. Bossiness is associated with young girls because they are more likely to have a "teachers-pet" relationship with caregivers, which breeds haughty self-righteousness.

I hesitate to go on with the other ridiculous double-standards since this is growing into an essay. I will conclude simply by saying that Pantene is simply feeding the "women as victim" narrative that many women love to justify perceived inequalities. So if someone says, "Stop being so pushy/a show-off/selfish," she can just tell herself it's because of sexism rather than actually address the problems with her own behavior.

Seriously, Pantene, do you really think that men don't get called "pushy" and women don't get called "dedicated"?

Title	Pantene does a new commercial about sexism towards women. This video just got me so irritated by the victim-role women are protrayed as being. gah.
Author	blackguyinparis
Upvotes	9
Comments	9
Date	December 10, 2013 7:14 AM UTC (12 years ago)
Subreddit	Posted in /r/MensRights
Original Link	https://old.reddit.com/r/MensRights/comments/1sj71u/pantene_does_a_new_commercial_about_sexism/
Archive Link	https://theredarchive.com/r/MensRights/pantene-does-a-new-commercial-about-sexism-towards.1156552 https://theredarchive.com/post/1156552

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