mindful-masculinity.org/2024/06/05/assessing-the-fall-of-james-marshalls-the-natural-lifestyles/ a post i wrote about James Marshall's TNL business and how i believe it's failing slowly but surely and what this mean's for the rest of the PUA industry at large

  • TNL lost a good quantity of its best coaches and was unable to replace them 
  • TNL went down the similar route of Simple Pickup,Rsd, daygame.com with internal conflicts/ men's PUA community movements crumbling harming  their internal progress and causing the business to dry up or their products to be weaker in quality. Also the loss of key coaches may make their coaching products less desirable (possibly) . 
  • TNL proved the high sales ticket model was only sustianable for so long 
  • James Marshall’s speeches at the 21 convention whilst amazing weren’t sustainable to maintain his business past 10 years. Whilst he had an amazing run its clear looking at his website and the lack fo coaches participating on his courses that sales have dried up . 
  • Their current sales suggests they are on decline compared to pre covid when they were selling out boot camps at $15k a pot .
  • New coaches potentially not as appealing as the old ones - current ones losing their appeal