If you haven't already, I suggest getting this book. It's worth the read. Here are some of the highlights and points that stuck out to me.

Chapter 3: Power in Vulnerability

How attractive you are is based on your non-needy behavior. Your non-needy behavior is based on how vulnerable you’re able to make yourself. And how vulnerable you’re able to make yourself is based on how honest you are to yourself and others.

Chapter 4: The Gift of Truth

The sub-communication is, “I’m totally OK with the idea of you rejecting me, otherwise I would not be approaching you in this manner. Therefore I'm comfortable with myself and my prospects.” Think about it, if a guy wasn’t comfortable with the prospect of a woman rejecting him, he wouldn’t have been honest in the first place.

What I learned is that regardless of what you say to a woman, the intention and implications of WHY you are saying it are far more powerful than the words themselves.

The sub-communication is, “I really don’t care if you laugh or run away horrified, but here’s who I am, take it or leave it,” this sub-communicates a rock-bottom low level of neediness, and an incredibly high level of vulnerability.

The truth is always shining through and people will eventually sense a disconnect.

When I tell a girl that she is beautiful, I say it not expecting anything in return. Whether she rejects me or falls in love with me isn’t important in that moment. What’s important is that I’m expressing my feelings to her.

Beautiful women have been conditioned for most of their lives to know when a man is being genuine or not, whether the compliment is a gift or a bartering tool.

The world is what it is, it’s our job to simply present ourselves as boldly and clearly to it as possible, accept the reactions and move on the opportunities.

Chapter 5: Polarization

I say invite the rejection. It's a means to weed through the women who are not good for you and get to the ones who you will enjoy that much quicker.

The goal with Unreceptive women is to identify them and move on as quickly as possible. They’re time-sinks.

Typically, if women are Unreceptive, they’re Unreceptive for a good reason, and it has little to do with you.

Men also struggle a lot with the rejection, “I have a boyfriend.” Men seem to get obsessed about whether this is actually true or not. Once again, it’s not about whether her statement is factual or not. It’s about her intention. The intention is, “I’m not interested.”

At the bar the first question out of my mouth is one of my favorites for Neutral situations: "What's your favorite thing in the world?"

Polarization is what occurs when you express your truth and make yourself vulnerable. When you tell a woman she is beautiful, you are polarizing her. When you tease her about her earrings and put your arm around her, you’re polarizing her. When you wear a custom-made suit out to a night club you are polarizing women.

A man who is uninhibited about expressing his emotions, and what he wants, will demonstrate less investment and less neediness, thereby attracting a woman and immediately forcing her to decide whether she’s Receptive or Unreceptive. And chances are, unless there’s a lot of friction present, she will become Receptive.

Chapter 6: Rejection and Success

The reason men fear rejection is because they’re operating on other peoples’ truths, not their own. In fact, men who fear rejection tend to be oblivious to their own truth, because if they were aware of their own desires, needs and values, what would they have to be afraid of? Why would they ever hesitate to expose their vulnerability to others?

The best you can do is to let it go and remember, it’s not about you.

Instead of thinking, “I wonder if she’ll like me,” think, “I wonder what she’s like?” Instead of thinking, “I hope she doesn’t reject me,” think, “I hope I'll have an interesting experience with her.”

Chapter 7: The Three Fundamentals

All fear around your sexuality is a result of neediness. If you’re afraid to approach a woman, it’s because somewhere in you you are more invested in her opinion of you than you are of yourself.

Chapter 8: Demographics

Just talk to her. Just the fact that you talk to her like a normal human being with confidence and civility will immediately differentiate you from 99% of the other guys she meets.

Chapter 9: How to Be Attractive

Attractive men make their opinions known. They’ve had unique experiences and ideas. They’ve tried things most people haven’t tried, done things most people haven’t done, and share their ideas openly and freely.

Chapter 10: What Are Your Stories?

I personally think anxiety is the biggest culprit when it comes to preventing men from being attractive and successfully meeting and dating women. You remove anxiety, and trial-and-error will take care of most of the rest.

Anxiety, almost by its very definition, represents a high-level of investment of your identity in the opinion of others.

Chapter 11: How To Overcome Anxiety

This is yet another argument for behaving in an aggressive manner. This is also why one of my mantras that I tell guys is, “Always err on the side of aggression.”

Whenever you’re in doubt of what you should do, err on the side of aggression.

Chapter 12: Your Intentions

So when a man compliments a woman out of neediness, it’s going to make a woman feel uncomfortable and objectified. Now if a man compliments a woman out of genuine appreciation for her, she’s going to hear his intention and be genuinely appreciative of him as well.

A man who is highly needy will have intentions dominated by seeking validation and therefore be unattractive regardless of just about anything he says. A man who is not needy will have intentions dominated by vulnerability and will therefore be attractive regardless of what he says.

Remember, women don’t see your features, they see how you present yourself. They don’t hear your words, they hear your intentions.

So as a friend of mine says, “give yourself permission to be creepy.” There’s no other way.

This is why vulnerability is so huge. When you’re vulnerable around someone you don’t know, you’ll inspire them to trust you and become more vulnerable around you.

Another classic situation is flinging harsh teases immediately followed by sincere compliments. For instance, you could make fun of how indecisive she is ordering her drinks and tell her that indecisiveness isn’t going to lead her anywhere in life. When she responds with some indignation, you could then compliment her on how beautiful her eyes are when she’s mad. This absolutely bamboozles women in a very, very good way.

If a girl is already attracted to you, she’ll be apt to follow you more and more.

-Becoming aware of your own emotions, motivations and life story. -Taking the lead by sharing those emotions, motivations and life story first. -Sharing first creates trust and encourages her to open up and share herself in return. -Ideally, the more this goes on, the more personal the stories become and the deeper the emotions in which you connect with.

Chapter 13: How to Be Charming

You can ask a woman how her day is going, or say the most perceptive or witty thing to her in the first minutes, but her first impression is largely going to be based on how you present yourself (looks/lifestyle; Chapters 8 and 9), your level of neediness (anxiety; Chapters 10 and 11), and your ability to communicate clearly.

Literally 80% of my approaches begin with, “Hi, my name is Mark.” I’m not kidding.

I’ve noticed that the longer I hesitate and stare at a girl before I approach her, the more likely I am to be rejected.

The best approaches I ever do are when I don’t think about it and I spontaneously just walk up and say hello.

When you see a hot girl, you should be motivated by nothing but your desire to have sex with her.

For our purposes, cold-reading is just a way of creating interesting statements rather than asking questions for information. You don’t ask the question you want to know, but instead you make a mild prediction.

You should cold-read as much as possible. Any time you’re asking a question that requires a factual answer; take a stab at the answer instead of asking.

Never underestimate the power of non sequiturs. “I’m thinking about quitting drinking.” “A car almost hit me on the way here tonight.” “My roommate eats peanut butter and mayonnaise sandwiches. It’s disgusting.” “I’ve always wanted to visit Africa.”

Making a connection requires three steps: being open about yourself; getting her to be open about herself; relating to her experience.

Chapter 15: Physicality and Sex

From now on, you are a sexually aggressive and dominant guy and you have no shame… We’ll also discover that women actually prefer you to be this way.