If a competing company offers you $150k more per annum than your current company, with better health insurance and leave entitlements, you'd be a pillock to stay in that dusty current job that gives you a fluffy title and an exhausting workload in lieu of actual responsibility and pay.

If your rental home started leaking sewerage and growing mould, you'd demand (with some legal enforcement) an improvement on your living situation at your landlord's expense, or you'd be out like a flash.

If you had the means to finance a nice new car (nothing flashy - just clean, convenient and safe), why would you keep the questionably roadworthy clunker?

If you arrived at a hotel you booked, but it was drastically different to what was on offer on the website and it was filthy and noisy, would you stay for even half an hour or would you ask for your money back?

Your standards don't have to be millionaire supermodel philanthrope. The job you stick with might be the perfect fit for your mental health or ethics; the car might be a great fit for the amount you actually drive it and fitting into your neigbourhood; the house a fixer-upper with good bones and only minimal cosmetic improvements. You always decide the standard you require: but if what you have is truly unimpressive, why waste the time?

Why waste time being the forever girlfriend to a man who dresses like a toddler at a Jimmy Buffet concert who only grunts at your parents and friends when you finally drag him to socialise? Why spend your emotional reserves feeling sexually and emotionally neglected by some schmuck who thinks that spritzing his trousers with Febreeze is a good alternative to proper laundry?

The market responds to consumer behaviour. Medical technology companies aren't out there producing iron lungs anymore because vaccination helped us eliminate the need for them. Nobody's out there selling rotary phones anymore because better options were available.

Let's make our impact on the market by choosing well-mannered, considerate, nicely-presented men the first time - or leaving shitty partners in order to upgrade to one.