This is mostly a post for recovering betas. It tries to explain the SMP (sexual marketplace) and SMV (sexual market value) in mathematical terms. I haven't seen this done, so I'm hoping it will be helpful to someone.

I've seen a couple comments lately that were basically like, "Why can't I get a girl to love me for me?"

"Why can't I get younger girls interested in me?"

"Do I have to be rich to get girls?"

All of these posts come from a point of weakness and ignore the most important and central point of human relationships - value.

If you're trying to get a girl, you can almost boil it down to a mathematical calculation:

(Girl SMV * Girl's Perception of her SMV) = A Girl's Perception of your SMV = (Your Marketing * (Actual SMV (Looks + Wealth + Game + Sexual Ability + Social Proofing + Situational Advantage + Skills + etc)))

Basically, the quality of girl you can, on average get is going to be related to your own value (in the sexual market place, which is frequently highly correlated with your value in life) multiplied by how good you're marketing yourself, and what the girl thinks about herself.

To anyone who has studied PUA/Redpill stuff for a while, this is probably pretty obvious, but I haven't seen much of a rigorous break-down to really analyze it.

If you're a neckbeard basement dweller, your value is very low. You're probably not very attractive, you don't have many skills, wealth or game.

Forget everything you've read about love, "connections" and the like. Every relationship you have is determined by some variation of that calculation. When women talk about how they have an "instant connection" to a man, it means the girl side of the equation is lower than the guy side of the equation.

"But Cocaine Face! I have a relatively high SMV - I'm not short, I'm not ridiculously fit but I'm not fat, and I make decent money, why don't women love me?????"

Probably because your marketing is horrible (and also your game/frame, if you're asking questions like that)

The marketing portion of the equation is important - especially at first. Marketing is a force multiplier - in both negative and positive directions. Marketing is basically your ability to conduct yourself to the girl.

For example, are you working every day on launching a business, and don't really have time for an active social circle? Normally, that would hurt your social proofing, but if you're able to convey that you're a high value person and look like you have a lot of friends when you go out with a girl, it won't be a problem.

As a girl gets more data points about how your life actually works/who you are, the marketing part of the equation moves closer and closer to 1.

That being said, how you conduct yourself early on matters - VERY HEAVILY. Are you sending a lot of texts to a girl you barely know?

You're consistently adding incremental negative values to your marketing score.

Are you rarely sending funny jerkboy texts? You are consistently adding incremental positive values to your marketing score.

Remember, the girl doesn't know you - the higher the value she is (to an extent - there probably is a limit at which being more attractive reduces this number) the more suitors she has and the more persistent they are likely to be. If you've fucked her once and are sending needy texts - well, why should she deal with a man that seems to have a lower value number than she does?

"But isn't marketing just an act? Isn't it just faking it?"

Sortof.

Marketing is the reasoning behind the, "fake it till you make it" mantra of PUA and why recovering betas frequently descend back into betahood and lose the girl they got.

They develop marketing first, because, as a positive force multiplier, it's very easy to get results, and changing the other components of SMV takes a lot more time. It takes time to gain muscles. It takes time to learn how to earn money. It takes time to develop frame.

There's no problem with that, except that it frequently leads men to out pace themselves when it comes to girls.

As an illustrative example, a friend of mine. The same friend I posted about in the "you're creepy for sleeping with a 19 year old" thread.

He started dating a girl who was young, raised in a conservative household and just barely not a virgin (one partner, once time).

Now, objectively, his SMV was rock bottom then, and it's probably even more rock bottom now. But he had learned some canned PUA stuff and he had learned to convey higher value - market himself as much higher than his SMV actually warranted. This, combined with the girl who had a low estimation of her SMV.

As time went on, and she got more data points about both her SMV and his true SMV, she got less and less interested, and eventually dumped him, and he oneitised over her.

Don't be that man.

Increasing your marketing is great - but you also need to work on the far harder challenge of increasing your core SMV, or else you'll eventually lose the girl you're so happy to get.

The moment she thinks her value is higher than yours, she's gone.

So basically the point of this is:

Pay attention to your marketing (no needy texts! Probably the worst offender)

Increase your core SMV