http://slatestarcodex.com/2014/08/20/ozys-anti-heartiste-faq/

"A. What is the purpose of this post?

This is the Anti-Heartiste FAQ. It is meant to rebut some common beliefs within the “manosphere” about how human sexual interaction works. I am primarily arguing with the blogger Heartiste, as he is one of the most famous and influential writers within the manosphere, although I do briefly argue with other writers. I am also going to ignore the macro-level beliefs about how human society works, on the grounds that they are mostly derived from these micro-level observations about human sexuality and fall down when no longer grounded in them."

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The full post is linked above, it is a long read and goes into great detail about the nature of sexual strategy.

This is NOT a feminist article arguing about morality but an article that argues that the sexual strategy Heartiste espouses is flawed and is bad advice based upon false premises.