Before the meme, men and boys didn’t get called out on their bullshit when they bowed down to their crushes, female friends or female school mates. So these men and boys became betas in the mating game and more often than not they had no father figure capable of fixing them into alpha males. The school girls became wannabe queens and feminists.

Now you have guys like PewDiePie popularizing the meme amongst all the kids watching him. YouTubers talk about simping, etc. Now at school, the meme changed the boys behavior, even. Boys that even help girls get called out as simps. Every action towards them is considered simping amongst dozens of boys. Men finally have a word to call out their bros with.

This is nature balancing things out, maybe.