Sexists are happier

Results from a nationally representative sample (N = 6,100) indicated that the endorsement of Benevolent Sexism (BS) predicted life satisfaction through different mechanisms for men and women. For men, BS was directly associated with life satisfaction. For women, the palliative effect of BS was indirect and occurred because BS-ideology positioning women as deserving of men’s adoration and protection was linked to general perceptions of gender relations as fair and equitable, which in turn predicted greater levels of life satisfaction.

sexier

In Studies 1 to 3, German female students (total N = 326) rated the likability and typicality of male targets: a nonsexist, a benevolent sexist, a hostile sexist, and (in Studies 2 and 3) an ambivalent sexist. When targets were presented as response profiles in the Ambivalent Sexism Inventory (Glick and Fiske 1996) (Studies 2 and 3), the benevolent sexist was rated to be most likable but least typical,

and make better husbands

Results of a preliminary study suggested that men’s benevolent sexism was associated with greater relationship motivation and greater investment in romantic ideals and family. Results from the priming experiment confirmed the authors’ hypotheses: The communal prime led men to invest in romance and family, and the effect of the prime was mediated by benevolent sexism.

Feminists and manginas remain baffled.