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Is this covert Woke Capitalism in action?

Capitalism always looks for increasing profits, this is its own and only transcendental value. Otherwise, it has no values on its own. This get leftists critics wrong and the phenomenon of Woke Capitalism proves that Culture has much bigger role on Capitalism than previously thought.

We have all seen the infamous Gillette ads. However, whether you use their products or not has no or little health consequences. What I have been worried about is when Woke Capitalism will exploit Wokism to push for clearly unhealthy consumerism. Like when in old days Capitalism and various cool ads were telling us that smoking is not only not unhealthy, but also good for you.

Now, Claire Lower, Senior Food Editor for Lifehacker, has written two articles arguing that not only (diet) Coca-cola is not unhealthy, claiming so is equaled to health-shaming.

Why Diet Coke Is the Perfect Thanksgiving Beverage https://skillet.lifehacker.com/1845689807

Can I Just Enjoy This Damn Diet Coke Without Being Health-Shamed? https://skillet.lifehacker.com/can-i-just-enjoy-this-damn-diet-coke-without-being-heal-1797073517

What do you think, have we spotted Senior Editor being possibly paid by one of the largest corporations in the world to use Woke Capitalist strategy to push for an unhealthy product under the rubric of activism, emancipation, feminism, and free to do to anything-ism?