It's whole purpose is to make it seem like guys are the dumbest bricks alive. Everyone they "interview" stumbles and mumbles when asked questions about what anti-persperant is. "It uh, makes me smell better I guess" "my girlfriend likes it" "it... Uhh... Prevents persperation, I think that's the word?"
It's infuriating. Acts like guys are idiots when it comes to hygiene.
Fuck Dove, they lost a customer from me. I can't respect a bullshit brand that attacks me.
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