Scrolling through Amazon today I noticed a banner for a campaign dedicated to Movember. By buying one of the eligible products, 1€ is given to the omonimous charity.

I knew the term "movember" existed, and that it was associated with spreading awareness on men's health. But I thought it was mainly an internet meme about growing a mustache.

I didn't know there was a serious charity devoted to it...or rather, not one relevant enough to be in partnership with these large consumer products brands.

To me it looks like a ray of sunshine and a promising sign that men's long neglected issues regarding mental and physical health are eventually going to emerge in the mainstream. The disproportionate rate of suicides among men (which I assumed to be some sort of taboo topic, since how much it is absent from the public discourse) is very explicitely one of their top priorities.

On a more cautious note: upon re-entering in incognito, I noticed that the banner had disappeared; so my glimpse of hope could just be a delusion caused by the algorithm targeting me.

Did you know of the existence of this charity? Do you know of any similar ones (in terms of ambitions, mainstream presence and being upfront about men's issues)? What are your thoughts on this?