Essay:

https://therationalmale.com/2016/07/01/blue-pill-frame/

Excerpt:

Establishing and internalizing a strong sense of Frame is one of the most fundamental aspects necessary for a man’s personal success. I’m hesitant to use the word “success” here because it subjectively means so much to men on an individual basis. “Success” is a relative term, but I intentionally began the Iron Rules of Tomassi with Frame because an understanding of this principle applies to so many different arenas in a man’s life.

It’s far too easy to conflate Frame (and the hoped-for success that can come about from it) with a power-of-positive-thinking motivational vibe. Developing, maintaining and internalizing a personal Frame isn’t derived from motivational thinking. That’s not to say it doesn’t help, but Frame can align either on realizable realities informed by Red Pill awareness or it can be founded on deeply ingrained investments in Blue Pill conditioning.

For some men, a Blue Pill mindset, and the conditioning principles that formed it, is the foundation of what they convince themselves is a very strong, very ‘correct’, establishment of Frame. It quite literally is the reality into which they expect a woman will want to be a part of and will want to readily cooperate within. The problem, of course, is that the Frame they’ve developed is informed by Old Rules/Blue Pill goals that mischaracterize the truer natures of women and what their motivations are.

This insistence of women adapting to a Blue Pill Frame is the root of many a Beta man’s downfall when a woman has finally run out of Alpha Fucks options during her Party Years and she’s “turned over a new leaf” in the necessitousness of her Epiphany Phase. Women aging out of the sexual marketplace are only too happy to appear to be a Beta man’s Blue Pill ship that’s finally come in.