It was in the context of a woman feeling "only child syndrome" because her boyfriend doesn't get her gifts and she assumes he's a bad boyfriend and hates her existence because he doesn't buy her stuff.

This is what I said - But regardless, no gift should be "expected". Birthday or not. My girlfriend and I get parties for each other for our birthdays. Pay for the location. Drinks, food, invite everyone, etc, ends up being more expensive than a gift, but it's not the gift that matters just like he party, it's the happiness of the person on their birthday that matters. And if she can't get happiness because she hasn't gotten a gift, that's a bad thing."

Getting down voted to hell for it. Sounds like a great bunch of women on that subreddit who place worth on the gifts rather than on everything else the man does in the relationship.