One of the most difficult concepts reforming betas struggle with is the concept of there being no true love for them. Decades of feminism and Disney type upbringing has ingrained in men the idea that there is a soulmate out there, waiting just specifically for them. What he thinks he has is true love. What he really has is a woman approaching the wall and looking for a BB. Mathematically speaking, the concept of a "soulmate" is statistically impossible, but I digress.

What is Love?

Think of home many times you've heard someone say something along the lines of:

I love pizza!

I love watching that show!

Omg ilysm! (I Love You So Much for you non millennials)

Now consider this. Which gender do you hear throwing around the word "love" more? That's what I thought. It's important to understand that after decades of feminist culture, words don't have the same value that they used to have. It's all about feelings. So when someone says:

I love watching that show, what they mean is, I like the way I feel when watching this show. Similarly, when your old oneitis/gf/wife would tell you:

I love you, what she meant was I like the way you make me feel about myself at this moment.

As a man, you attach value to these words and take them at face value. To a woman, however, it's about the feelz. Women throw the word around so damn much because they are more emotionally swayed then men, who are more stoic and logical. When the feelz are gone, she no longer loves you. This is why it seems like women can love you one day, then break your heart a week later. As a man, it's your responsibility not to get caught up in her emotional roller coaster, and maintain frame. If you keep her on her own emotional roller coaster, she'll stay attached to you apply a bit of dread game, she'll fear losing you. She'll make up for this by being overly supplicating and submissive. When you reward this, she'll proclaim that she loves you. The moment she loses feelz is the moment you lose her.

Summary: Love is fickle. Now that and use it to your advantage.

Edit: Formatting.