A lot of proclaimed "Alphas" here give advice such as "Dress Nice...will attract more girls" blah blah.

Putting energy into trying to please women, whether it's through lifting or by giving them foot massages is the exact same thing.

You could be focusing on developing yourself (gaining skills, going to university, starting a business whatever). But instead you're directing part of your attention into pleasing women.

Isn't the alpha supposed to do what he pleases and treat sex as something lateral?

The main drive to have sex, and what you mostly gain from it are emotional.

No different to a cake-eating slob.

I approach sex, like I approach anything that gives me emotional pleasure.

As something completely unimportant, and not worth investing time in.

At all.