I asked about facebook game and got this very good response:

"Facebook is an interesting variable in the equation. Don't depend on it completely. However, there are things you can do with FB to improve your game since it really is getting more important in the lives of the younger generations. I work overseas and even the women my age (late 20's early 30's) are facebook whores. They use it for party invites, etc. So it helps to adapt a bit. Set your profile pic to something cool. Not just you smiling in your dorm room. How about you skydiving? Or you bungee jumping? Something interesting. Pictures need to be of similar value. Interesting things. Or displays of social proof (you with four hot chicks in the picture, etc). Assume the girl will stalk your profile. What do you want her to see? Messaging. If you get a girl on the messaging, try to get a phone number as soon as you can. Move the conversation back into the real world. The goal is a date. Keep the getting-to-know-you bullshit back until you have her face-to-face. Wall posts. Keep these to a minimum, but make them funny or DHV. Nobody gives a flying fuck what you ate today, or if you nearly sat in gum on the bus, etc. HOWEVER if the same chick keeps liking even your mundane posts, I consider that an IOI."