1. Value can’t be created without understanding what people want (market research)/ (Understanding women and opening her accordingly by DHVing)

  2. Attracting customers first requires getting their attention, then making them interested (marketing)/ (Building Attraction)

  3. In order to close a sale, people must first trust your ability to deliver on what’s promised (value delivery and operations) / (Qualifying her, Connecting with her and then closing her)

  4. Customer satisfaction depends on reliably exceeding the customer’s expectations (customer service)/ (Great sex and the shared experience you both have later)

  5. Profit sufficiency requires bringing in more money than is spent (finance)/ (Building a pipeline and managing expectations)

None of these functions is rocket science, but they’re always necessary, no matter who you are or what business you’re in. Do them well, and your business thrives. Do them poorly, and you won’t be in business very long.

Every business fundamentally relies on two additional factors: people and systems.

Every business is created by people and survives by benefiting other people in some way.

To understand how businesses work, you must have a firm understanding of how people tend to think and behave—how humans make decisions, act on those decisions, and communicate with others.

Recent advances in psychology and neuroscience are revealing why people do the things they do, as well as how to improve our own behavior and work more effectively with others.

Systems, on the other hand, are the invisible structures that hold every business together.

At the core, every business is a collection of processes that can be reliably repeated to produce a particular result.

By understanding the essentials of how complex systems work, it’s possible to find ways to improve existing systems, whether you’re dealing with a marketing campaign or picking up women.

Reference: The Personal MBA, Josh Kaufman