If you’ve read any of my content or watched any of my videos you’ve probably heard me say that being nice is not an effective strategy for attracting women.

And you don’t have to take my word for it, just look at who most beautiful women choose to date and mate with.

Most of the guys who are killing it with the ladies are known as bad boys, jerks, and players. The nice guys are typically known for being put in the friendzone by women.

I was one of those nice guys and for many years I didn’t realize that being nice was ineffective at creating attraction with women.

I just thought I had bad luck with women.

Whenever I saw a beautiful woman choose to be with a jerk over a nice guy I would automatically assume it was because the jerk was better looking, or it was because the jerk was more popular.

It was hard for me to believe that being nice to women was actually a more effective strategy for repelling women than it was for attracting them.

But after getting first-hand experience of how ineffective being nice to women can be a strategy for creating attraction, I decided to take my emotions out of the equation and really pay attention to how women respond to nice guys versus how they respond to jerks.

I compared how women interact with “bad boys” and how they interact with “nice guys”, I noticed that the interactions between women and bad boys just seemed to look more fun, engaging, and entertaining. The interactions between women and nice guys just seemed kind of boring, corny, and in some cases awkward.

I realized that these players and jerks are communicating to women in an attractive manner that most nice guys do not. I noticed that being sarcastic, teasing, and just being care-free around women seemed to be more attractive than just trying to be nice around women all the time.

However, I also realized that you don’t necessarily need to be a jerk, bad boy, or a player to attract women. But, there are specific characteristics that those kinds of guys tend to have and those characteristics are necessary to attract women.

So, you’re probably wondering why exactly do beautiful women feel attraction for the jerks and bad boys and not the nice guys?

Well, it simply comes down to the fact that bad boys display attractive qualities when they interact with women and when done correctly, women will feel attracted to those men whether she wants to or not.

Attraction is not a choice, and if you or any man displays attractive qualities, women will feel attraction for that man and there’s nothing she can do about it.

This also applies for us men.

When we see a physically beautiful woman, we will feel attraction for her and there is nothing we can do about it.

So, essentially you need to know the qualities that women find attractive and if you display them when you interact with women you will trigger the “attraction mechanism” that all women have.

So here is a list of the “core” qualities that will trigger the attraction mechanism in a woman:

  • Dominant
  • Successful Risk-taker
  • Preselection
  • Leader of men
  • Protector of loved ones
  • Uncontrollable
  • Challenging

Now, there are other traits that can and will trigger attraction in women, but the ones above are typically what you will find in bad boys, jerks, and players.

Most nice guys are not known for having a high percentage of the traits above. They might have 1 or 2, and in some cases, they don’t have any of them.

Obviously bad boys tend to have some negative traits that make us wonder why women choose to deal with them, but the attractive qualities are so powerful that women are willing to overlook the negative qualities.

So, what you need to know is that being a nice guy is not necessarily the problem.

The problem is that being nice is not enough to create attraction in a woman.

You have to bring more to the table.

If you want to create attraction within women, you need to start working on developing the qualities I mentioned above.

Just think about some of the men that you know to be good with women and I bet you will find that those men have all or at least 5 of the 7 qualities I listed above.

So, the advice I have for you is to start doing whatever is necessary for you to become a man who has the qualities that women find attractive.

Maybe you need to practice being more dominant in your interactions with women and being more dominant in life in general.

Or maybe you need to start taking more risks in life.

Whatever quality you’re lacking in, you need to address it because if you don’t, your ability to attract women in a natural way will be limited.

I hope this makes sense and you’re able to see how you can become more attractive to women.