I'm a 22 year old student who goes out to student parties, where people are 18-20 years old. I saw a dude making out with 3 girls at the same time, not kidding. Dude is probably popular as fuck and gets his girls from his social circle served on a plate. I do well for myself with cold approach but yeah, in this age group, being a popular kid will get you further. But it won't get you further after college i'd guess.

I've considered doing the same, participating in that popularity contest, but it would go against who i am as a person at the very core. I'm not someone who likes to know everyone. Plus, it would require too much time (going out every week, maintaining contact with everyone...).