KFC, in the UK at least, is advertising a burger with the tagline 'man up' as its spicy and you would be an inferior man if you couldn't eat it.

There's also a show due to air called 'Man Up', where what redpillers would call beta males are put on a course to discover their masculinity, by making them hang around hot women and pursue manly hobbies, because fixing a car and flirting with women is what defines masculinity according to this show.

If I'm I'll, I'm told to 'man up', suck it in, or stop being a woman (a sexist statement that women as much as men are prone to make in my experience.

Who the fuck has the right to tell me what being a man is all about? I define it in the way that pleases me, and if that includes being chivalrous because I want to be a decent human being, then so be it.

What are peoples thoughts on this phrase?