I suppose nearly all guys would like to be muscular. If muscularity was something you could buy like a sports car or a suit or a watch, a lot of guys would probably buy it. But you can't. It requires taking the time to push those weights. Sure, it also takes a thing called "effort" but that's usually not a problem, considering working out is a fun, stress relieving activity.

No, the more valuable component is the TIME. The #1 excuse for people dropping their gym memberships is "I don't have the time". And if you're someone who's really into your career/net worth, spending your time lifting weights is probably something that bothers you. Especially since the results are not immediate like having that car in your driveway or that watch on your wrist. I wouldn't be surprised if the career centric guys are the ones who most would love to simply buy some muscularity. "If only I could work some more OT or take on another project, I'd buy some muscles". But it doesn't work that way. The cost of muscularity is your TIME.