The video of guys lining up at Pandora reminded me of a timely tip for the holidays.

There is a very specific type of guy who likes to shell out for jewelry, but insists on buying it in weird-ass places. Shucks, he doesn't know this stuff. Walmart carries everything, right?

These stores have one thing in common: they are an all-purpose brand whose presence on a credit card statement will not draw attention.

A man who spends multiple figures on big-box-store jewelry is a man who is buying for a side chick.