I'm sure many of you remember Pheromones, those magic sprays that make you irresistible to women, that were quite a hot commodity a few years ago. Lots of AFCs bought up this snake oil, and actually got better results with women. They swore by this stuff, they didn't know how it worked but it sure as hell seemed to. After it got big, studies were done, turns out, that men who were told they were wearing it, even if it was just water, got better results, and those that didn't know they were wearing it got average ones. So how did the original batch of chumps get better results with women? That batch thought that they were irresistible to women, they assumed attraction, got a confidence boost, and fucked chicks.

TLDR: Assuming attraction is proven to get you better results