I'm starting to feel like having a certain persona is really important when it comes to game. Sometimes I think "If I had a tough guy persona, this girl could've been super into me."

In reverse, To me I like this certain person when he has a persona in my favor but I hate this person if he has persona that is not in my favor. The best example of what I'm talking about here is The Rock , I really like him when he gets cocky like in his old wrestling days but I don't like nowadays hollywood "humble" Rock.

I want hot girls to like me. And to materialize that plan, I'd like to know exactly what type of persona I should go for. Persona that fits me and at the same time, chicks dig

My question is:

Are there any PUA materials that explain about this persona thing? How one can develop their own persona and things? If there are, please recommend me.