Blackpillers seem to be convinced that a suite of traits that "Chads" possess are objectively attractive traits and that these traits have carried through in history and always represented "top males."

For example, a 'heightcel' is a man who lacks height, one of these so-called traits. But this trait is not a universal feature of humanity that is 'attractive.' It's likely the product of cultural conditioning:

https://www.ncbi.nlm.nih.gov/pubmed/26079105

Height is a great trait because it shows how incels misinterpret heritability stats to mean that the traits that are highly heritable are the traits that confer great genetic fitness when exactly the OPPOSITE is true. If a trait were significantly selected for in the human race, universally especially, we would expect the heritability to be LOW, not high:

http://www.anth.ucsb.edu/projects/human/epfaq/heritability.html

Facial attractiveness has a significant heritability:

https://scholar.colorado.edu/honr_theses/688/

That means that whatever features we currently find to be "facially attractive" likely were not subject to strong sexually selective pressure. Selection REMOVES genetic variance in a population. And before anyone gets a smart idea about mutation adding to the variance while selection operates, the mutation rate for polygenic, pleiotropic traits (such as facial structure, height, etc.) is likely extremely low.

In fact, people's preferences for what is and is not attractive change with exposure:

http://www.bbc.com/future/story/20150622-the-myth-of-universal-beauty

**speculation as counter-point to common assumption to follow**

The fact that average and symmetrical faces are attractive may simply be a by-product of whatever face being generally familiar (an average of all the faces an individual has viewed). The most average face will by definition be the most symmetrical and would explain why even babies respond to said faces.

So then, what shapes preferences?

Culture.

Control over resources begets control over mass programming and art. Whoever controls the money, controls the society, controls the preferences. Money rules all.

When whites first arrived to the continent, they considered the Native Americans beautiful and the Native Americans thought they were ugly in comparison:

" Missionaries met Indians who thought Europeans were "physically weak, sexually untrustworthy, atrociously ugly" and "possessed little intelligence in comparison to themselves." The Europeans didn't do much to debunk the comparison in the physical beauty department. Verrazzano, the sailor who witnessed the densely populated East Coast, called a native who boarded his ship "as beautiful in stature and build as I can possibly describe," before presumably adding, "you know, for a dude." This man-crush wasn't an isolated incident. British fisherman William Wood described the Indians in New England as "more amiable to behold, though dressed only in Adam's finery, than ... an English dandy in the newest fashion." Or, with the bullshit removed, "Better looking than any of us, and they're not even fucking trying."

I hate to link to cracked, but they are true accounts: http://www.cracked.com/article_19864_6-ridiculous-lies-you-believe-about-founding-america.html

Now, as we all know with online dating, white men are responded to the most!

What changed?

Control over resources, control over society.

Looks don't matter, status kind of matters (because status allows you to take some minor control over cultural programming), but what matters most is money. Because money changes everything in your favor....pasty, ugly, stupid, smelly brutes became the most beautiful, smart, clean, fair-skinned people via money. And nothing else.

And before you say "money doesn't get women wet..."

"Previous research in Germany and America has looked at attributes such as body symmetry and attractiveness, finding that these are also linked with orgasm frequency. "Money, however, seems even more important," he said.

https://www.telegraph.co.uk/technology/4285142/Women-get-more-pleasure-in-bed-from-wealthy-men.html

The only real pill is the pill your forefathers all knew about: the Greenpill.

The idea behind personality matters is about conditioning, by the way. The Blackpill understands the halo effect, but it doesn't seem to understand that it goes both ways. Good-looking people are seen as good, but good people are also seen as good-looking.

"At the start of the course, one of the researchers asked students to rate each other on a bunch of measures, including how well they knew them, how much they liked them, and how attractive they were. The students filled out the same questionnaire on the last day of class.

Results showed that attractiveness ratings changed considerably over the course of the six weeks. In fact, for female students rating male students, final attractiveness ratings were more related to how much they ended up liking the person than to how attractive they'd found the person in the first place."

https://www.businessinsider.com/laziness-can-make-attractive-people-look-uglier-2016-7

That is status...i.e. CONTRIBUTING VALUE to the group (being lazy is just when people think you aren't offering the group anything). But you have to be consistent and you have to be 'on' all the time. Conditioning works...people are stupid:

" While we found attractiveness (note that this may or may not have been interpreted by participants to refer to physical attractiveness) was rated higher in high-orgasm partners, we found no significant difference, after correcting for multiple comparisons, between high- and low-orgasm partners in terms of putative ‘good genes’ traits such as intelligence, athleticism, and fitness, nor sexually dimorphic traits such as height, dominance, muscularity, and voice depth. The pattern found in our results suggests, conversely, that women's orgasms depended more on traits potentially representing investment and attentiveness (e.g. faithfulness, emotional warmth) than classic markers of good genes and masculinity. "

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5084725/

The reason why money rules all is because money is the trump card to offering value in every single possible group within society.

So...looks matter because wealthy people have turned the levers of society in such a way that people you often see as high value in groups look a certain way, and of course, you see movies/TV --- now a combo of wealthy white straight guys and gay guys. Nothing intrinsic about it.

So become wealthy.

That's hope, and it's real...it inspires real love and lust and is the chief activating factor in hypergamy.