Get Tan.

Before the 1920s tanned skin lowered SMV because it was related having a low status job ( working outside in a field). Post WW2 where everyone started to work in an office, tanned skin started to mean that you worked well enough job where you could afford to spend vacation in warm places.

Your body is also a reflection of your hobbies and interests.
Remember that overweight Neckbeard with a ponytail you greasy hair you saw today? What color was his skin. Bleach white. What about Chad Thundercock who stole your first crush, that dude was on the football team remember the color of his arms? Golden.

Women are attracted to some who is active, who ventures outside the dorm room to run, swim, or DO ANYTHING OUTSIDE. Don't go to some fucking tanning salon where you have to pay $20 a month to do what the sun can do for free. Do not buy any bullshit tanning creams, lotions, or oils. Get your ass to the great outdoors.

Almost anything you do can be done outside.

Studying? Grab your books or laptop and find a bench.
Cooking? Use a grill.
Eating? Bench
Reading? Bench, or Grass
Treadmill? Hike, Bike, Run, Jog.
Have a lawn service to cut your grass? Fire those bums and do it yourself

Your body is the physical representation of your values. In these Summer months if a women sees you with paper white skin, she will think that you value playing World of Warcraft more than anything. Last time I checked girls weren't getting wet over that.