The very core of all female game is the myth that "looks aren't important". Without it, they couldn't run their "implied promise of sex" gambit on the ugly/plain fellows for favors, gifts, social/financial opportunities, white nights, etc. These bluepilled men have to actually believe those women are SEXUALLY attracted to them for their tactics to work, otherwise they'd see right through her. Women would no longer be able to just do a little flirting or just look pretty, and have everything fall into their laps. They would have to actually DELIVER on the implied promises to maintain the same privilege they enjoy now.

Also, most beta providers wouldn't marry them. A man who wants a REAL connection with a woman does NOT want to be settled for. That's why gold diggers are so strongly disliked. When men realize women are only sexually attracted to good looking fellows, they'll wake up and realize most marriages and relationships amount to little more than soft gold digging and deceptive prostitution. That means more men start GTOW.

The PUAs, many redpillers, and anyone else who believes women are less visual than men are playing right into women's hands and not even aware of it. They WANT men to believe that. Their entire game plan relies on it. In fact, I'll go as far to say female privilege and the entire gynocracy relies on it. That Big Lie is their livelihood, their security, and the very source of their POWER.

They absolutely must insure that the "implied promise of sex" gambit remains effective on plain looking guys, NOT just the good looking ones who know they're desirable, otherwise they're in trouble, and they definitely know it. Why do you think they make such a big fuss anytime a man dares speak the taboo truth, that women are just as visual as men? They have a lot to lose. That's why. Women require men to believe they are capable of being SEXUALLY attracted to the majority, the "bottom 80%", otherwise their entire privileged way of life will fall apart. Destroy the Big Lie, and you'll severely weaken the Gynocracy, then likely see a huge influx of men going their own way. More people on our side :).