Society: Men should open up more. Men should talk about their feelings. Stoicism is toxic masculinity.

Men: I feel insulted by the misandrist Gillette ad.

Society: Manbaby! Fragile masculinity! Look who's the triggered snowflake now! Can't handle a razor commercial. Must be an incel!

Modern society is basically a big, collective manifestation of that horrible ex-girlfriend who would weaponize any instance of vulnerability or openness against you.