Amazon's sexist 'Amazon Mom' program: why call it 'Amazon Mom' if Dads are also eligible?

IHaveALargePenis · 2012-01-04T16:10:51+00:00

Because women make up 85% or so of consumer spending?

Jenashy · 2012-01-04T10:00:52+00:00

It's just marketing. Stereotypically, women are generally seen as the primary care giver and are more likely to go shopping. If they called it Amazon Dad, people would probably think it was for male orientated products. It's not about discriminating against men, it's about making shit loads of money by attracting the most profitable target demographic for baby products, which is women.

tailcalled · 2012-01-04T23:46:02+00:00

How many times do I have to say this? Pick your battles.

elitez · 2012-01-04T12:16:17+00:00

It's not sexist, because: It doesn't exclude dads. As long as it allows dads to register then I’m fine with it. Te rest is just an argument over naming. And out of the possible names they could have given this scheme, Amazon Mum is probably the best (because all the gender-neutral names are far to long).

Torquemada1970 · 2012-01-04T13:41:32+00:00

Why use nationalistic spelling mistakes like 'Mom' that the rest of the planet doesn't?

marc52055 · 2012-01-04T19:24:21+00:00

I wrote to Amazon with the suggestion of renaming this "Amazon Parent."

Never heard back. But, it clearly this is sexist and exclusionary.

Title	Amazon's sexist 'Amazon Mom' program: why call it 'Amazon Mom' if Dads are also eligible?
Author	bbeard
Upvotes	7
Comments	15
Date	January 4, 2012 8:49 AM UTC (14 years ago)
Subreddit	Posted in /r/MensRights
Original Link	https://old.reddit.com/r/MensRights/comments/o2bb5/amazons_sexist_amazon_mom_program_why_call_it/
Archive Link	https://theredarchive.com/r/MensRights/amazons-sexist-amazon-mom-program-why-call-it.1029669 https://theredarchive.com/post/1029669

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