Summary: A marketing model and how it relates to seduction.

Imagine a fruit tree full of fruit ready for the picking. The tree represents your market and each fruit represents a potential new customer. How will you harvest them?

Free Fruit – if your basket lies on the ground under the tree, a few are likely to fall off and land into your basket. These are those unsolicited new customers who happen to show up at your door, ready and willing. Those businesses not actively marketing merely leave their basket lying their under the tree waiting and hoping for some free fruit.

The guy oblivious to his SMV is the equivalent of a business lacking a marketing engine.

Earned Fruit – people referred to you by other customers. These are free, but you earned them by serving your customers well.

Pre-selection is comparable to customer referrals. You're a proven better buy.

Low-Hanging Fruit – people who, upon prompting, are ready to buy. You show up with a marketing message and with little or no hesitation they say “YES.”

This is the DTF bar chick, and you're just the closest meat stick to ride tonight.

The low-hanging fruit is where you’ll find the most competition. Lesser-skilled marketers are all gathered about. Their messages aren’t strong enough to grab much of anything… so they stand holding their baskets waiting and hoping for some free fruit to fall off their way.

Hard-to-Reach Fruit – people who are not yet ready to buy. You need to make more effort to reach them and convert them. They need more convincing, so your marketing efforts have to be stronger. These leads can be worth the extra effort because they can offer greater reward.

When your message shows up in someone’s life, they’re in one of these 4 Buying States:

1. Ready – those ready to buy now. They’re free of resistance and eager to say yes. In many cases, they’ve been actively seeking solutions and have already done the legwork to find you.

2. Responsive – those interested and approachable. They can be guided to a state of readiness through your marketing message.

3. Resistant – those not quite ready to be ready. They’re somewhat responsive, but they don’t feel safe enough to move forward. They’re in a defensive posture.

4. Rigid – those who outright reject you or remain completely immovable.

This is where Game comes in. You convert Responsive targets into Ready ones. Minimally invest in the Resistant. Skip the Rigid.

Note: Timing is a big factor. Seduction is different in that the rigid target can be in a completely different state 2 hours later. They all want sex, and once a woman's buying temperature rises, she becomes more responsive.

Premium Fruit – people needing/seeking high-value services. It’s easier to achieve marketing profitability on your big-ticket services because you only need a few conversions.

The easiest customer is the one looking for the lowest price. Don’t go reaching for those ones. In fact, devise ways to screen them out. Sustaining your business in a low-priced model is difficult and you put yourself into a very vulnerable position. Your margins will be thin and those customers will be the least loyal.

Build a prestige model and reach for the less available fruit that few are trying to reach. Build a selling system to harvest the hard-to-reach and premium fruit. You’ll get MORE than your fair share of low-hanging ones.

Hardcore Fruit – people very resistant to buying and difficult to deal with. Takes far more effort to convert them and keep them as a customer.

These are the ones showing no interest in you. Don't chase these unresponsive ones, no matter how hot they are... And don't stick your dick in crazy.

Lessons Learned:

1. Marketing savvy = Game savvy. Pretty much the same thing in my eyes.

2. Screen your targets, and don't put up with shit. Focus on harvesting less difficult fruit and put yourself in a position of abundance and discernment - where you can afford to be choosey and never forced to put up with difficult people.