Chad, because of his looks, has women throwing themselves at him left right and centre 24/7 every moment of his life. Because women treat him this way, he inevitably ends up taking them for granted. He leaves them on read, negs them etc not as the results of any thought-out technique on his part, but simply as an inevitable result of having infinite options and not having to put any effort in. He never thinks about how to impress a woman or get her attention because women are automatically impressed by him and give him infinite attention just because of his looks. This is why he has the "abudance mindset" that redpillers talk about.

Redpillers look at the way Chad treats women, and ignore all the context of his looks, genetics etc. They believe that the way he treats women is in and of itself the reason they like him so much, and tell the ugly balding 5'5 ND incel that he will get girls just as easily if only he treats them the exact same way.

The incel takes this advice, and, every single time, disaster strikes. He gets called an "asshole", a "creep" etc and gets ostracised. If he tries it online he gets blocked or banned and if he tries it IRL he gets kicked out, fired from his job, etc. It's the same as how, when an incel takes bluepill advice, he gets called a "nice guy" and laughed at.