Have you ever wondered why maintaining frame is as complicated as it is? If a woman thinks highly of you (as alpha), and you don't do anything to negate that (beta behavior), shouldn't that be enough? The sad truth is that even that is not enough. Even if she stays attracted to you enough to maintain a relationship, it'll never be like how it was in the beginning. Why?

Woman think of themselves as lower than alpha males on the social hierarchy. Woman want to be with someone who they think highly of, someone who is better than them. That is the basic idea behind hypergamy.

How does this relate to maintaining frame?

Since woman think lower of themselves, they will consequently start to think lower of anyone with them for a significant amount of time. Alphas dont settle down and have LTR's with people significantly lower than them. So, woman subliminally think "he decides to get into a relationship with someone worth less like me? He must be not that great after all." Keep in mind, those words don't actually run threw her head, its all completely subliminal/implication.

This is why its so strong in the beginning, because she hasn't begun to think low of you because just "talking" or just starting to date hasn't been enough of a commitment from you for you to be non alpha. When you actually commit to it, she starts to, overtime, think low of you because she thinks low of herself and thus thinks only someone who is also low on the hierarchy would commit that much of his life to her.

This is why the ability to walk away is so powerful and effective in maintaining frame. Its a reinforcement to the idea that "maybe he is alpha after all, and hes barely settling for me and is ready to walk out on me if im not perfect" (again subliminal thought, she's not actually saying those words to herself in her head).

This is where the true stereotype of jerks being sucessful with woman come from. Woman aren't going to like you if you treat her like she is better than you. Being overly nice, liking all her pictures, etc is telling her that she's better than you, and she doesn't want someone who is below her. On the other hand, when someone treats her bad, its like "hes an alpha with confidence giving me what I deserve", and that burning passion she has for him is maintained.

Of course, if woman didn't think lower of themselves (subliminally), then theres no reason to them to think low of someone just for being with them. Maintaining frame is so effective because its a negation to the slowly progressing idea, in her mind, that you're actually not alpha after all. Maintaining frame is a way to negate these feelings of her thinking less of you just for being with her.

tl;dr - One of the commenters actually summed up the idea I was trying to get across very well. Here it is: [–]wearnocrowns 3 points 3 hours ago* "Makes perfect sense. A sense of value in women is derived entirely from their social inclusion. Being for a moment around someone who is allegedly higher in the food chain increases the sense of her value. But that requires that the guy stays unavailable and sort of unachievable in order for fantasy to maintain that feeling of his superiority. Once he has committed he sort of 'proves' (in her eyes) that he's actually on the same level as she is. And since she feels inside like crap 'he must be crap as well'."