This commercial embodies almost everything I disdain about "acceptable" roles for men and women in the media. Imagine if these roles were reversed.

Yooklid · 2011-09-06T18:05:33+00:00

We need to create a list of companies that advertise like this any boycott them.

darkamir · 2011-09-06T20:14:04+00:00

This commercial seems to be offending to everybody equally.

thedevguy · 2011-09-06T23:39:52+00:00

There are two MR issues here.

First is the one you mention, that awareness needs to be raised that demeaning depictions of men are currently tolerated and that's just as wrong as it would be if demeaning depictions of women were tolerated (and before someone claims that demeaning depictions of women are tolerated - no actually. They aren't. Whenever an advertiser is dumb enough to depict a woman being mistreated, that advertiser is punished by society).

But the other issue here is that men don't have any kind of self esteem support. Women are constantly told that they're wonderful and special and that they shouldn't allow any man to abuse them. How many movies can you name just off the top of your head that are about women bonding and finding an identity for themselves apart from men? Can you name any similar movie for men (note the requirement that such a movie be about identity apart from women - so a movie about a guy who gets a girlfriend doesn't count)?

What I'm saying is, we need to recognize that many men are in exactly the kind of emotionally abusive relationship depicted in that ad, and we need to be reaching them and telling them they don't have to put up with it.

The best advice I would give to any young man is never ignore any warning sign. Never be silent about something that makes you feel bad.

ThePigman · 2011-09-07T00:25:56+00:00

No, i see no problem here. Sure the guy is a wimpy nerd, but the woman is not only a bitch, but also wrong.

2011-09-07T01:53:20+00:00

I think the very worst commercial representations of men are the ones in which men are portrayed as stupid and shallow because it sets a precedent for real men and boys. This isn't really glorifying either character's actions. Though I agree this casual portrayal of abuse is disturbing.

fondueguy · 2011-09-06T20:56:30+00:00

Did you see this linked from another MR sight?!? Holy crap, the commentors are actually aware of what's going on!!!

disposable_human · 2011-09-06T21:06:13+00:00

This commercial makes the man out to be savvy while it makes the woman out to be a reactionary bitch.

kaosethema · 2011-09-07T15:32:18+00:00

hmm, man is portrayed as spineless and wife is portrayed as a bitch... seems fair to me.

kragshot · 2011-09-08T07:50:34+00:00

Actually, that commercial vilifies the woman. The husband did something good, and thinking otherwise, she gave him a healthy dose of bitch pudding that ended up backfiring on her.

The follow-up for that commercial is him laywering up and preparing to get that stuck-up bitch out of his life and home.

Title	This commercial embodies almost everything I disdain about "acceptable" roles for men and women in the media. Imagine if these roles were reversed.
Author	Mellowde
Upvotes	5
Comments	13
Date	September 6, 2011 4:35 PM UTC (14 years ago)
Subreddit	Posted in /r/MensRights
Original Link	https://old.reddit.com/r/MensRights/comments/k6jjl/this_commercial_embodies_almost_everything_i/
Archive Link	https://theredarchive.com/r/MensRights/this-commercial-embodies-almost-everything-i.1034974 https://theredarchive.com/post/1034974

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