I'm seeing 3 or 4 HBs. Valentines day is coming up.

I've had some conversations with female friends telling me that valentines day is a big day for many women. They are going to be keeping an eye on me, seeing how I handle it. So, the question is, what the eff do I do?

First issue: Do I even acknowledge the fact that it's valentines day? I'm not official with any of them and am not interested in a LTR with any of them (except maybe one - but she is too early to tell). If I do acknowledge it, do I allow her to bring it up? Do I send a text on the big day? Or do I just completely ignore it?

Second issue: If more than one wants to hang out, how can I let the others down without ruining the relationship? I was thinking maybe just telling them all I have to work that night, and making plans on separate days later in the week.

Help me Seddit!