Since most guys start out really 'nice' what many do is they work on their dark side. Their inner 'bad boy' and in the process, they forget that being kind toward women goes a long way.

Women respond very well to warmth and warmth in the form of your presence, well placed comments and gestures is a huge sign of confidence.

Video discussion link:
https://youtu.be/t5Pzko5EuXk