“Theorizing Mankeeping: The Male Friendship Recession and Women’s Associated Labor as a Structural Component of Gender Inequality,” by Angelica Ferrara and Dylan P. Vergara was published in the journal Psychology of Men & Masculinity.

"Essentially, mankeeping is any emotional work women do to bolster their male partner, friends’ social support – without reciprocity. It could be reminding the men in your life to call his friend or organise a boys’ trip. Encouraging them to talk about their stressful day at work...

It’s become such a common issue that it’s entered popular culture. The paper cites Man Park, a 2021 sketch from Saturday Night Live featuring Pete Davidson where woman bring their men to a park to socialise, like you would with a pet dog."

The emotional labor thing.

Are you 'mankeeping'? How women are bearing the brunt of the male loneliness epidemic