PUAs will often say "looks do not matter" this is because they want to over emphaize the role that PUA methods have in attracting women.

Yes PUA methods do work, but don't buy into the marketing bullshit. Looks do matter, look at this :http://forum.bodybuilding.com/showthread.php?t=161002381

Guy puts male model on tinder, says outrageous things to girls like "I don't like asians" to an asian girl who replies "Yea me neither" (she later confirms DTF).

This is why the red pill at its core has self improvement, because it is key to sexual strategy, becoming a man and being happy.