Since when has getting girls changed from being a good looking social guy to "holding frame", "dread game", "spin many plates", etc.

Like it or not, looks matter, in fact they most likely matter the most out of everything.

Feel free to go on facebook and find an attractive girl with an ugly bf both under the age of 23. I just looked through my friends list and they are all either dating good looking guys or have many pictures of them with good looking guys.

Girls in my life have always made it obvious that it goes looks first and personality second.

People often expect good looking guys to have many lays under their belts while uglier guys to have little to none.

I can post many scientific studies that back this up if anyone wants to challenge me on it. Tried finding one that says that looks don't matter and it's all about "frame" but there are none.

If it were so simple wouldn't men have figured it out years ago?

Genetics >>> all.