So during my hiatus I would pop into the sub from time to time and check out some of the posts. Sometimes I would find some real gold and learn a lot or reassess my own knowledge. More often than not the sub would be full of horseshit. Crappy, unedited streams of dribble parroting long established side-bar knowledge, humble-brag field reports, “look at me I am important too” articles imitating popular posts and contributors. Often these posts would be upvoted a lot too, by guys who didn’t really know much better, and they would be left on the frontpage for all the world to think and judge us for, and for newbies to get corrupted by.

I don’t blame the mods, they have more important things to do than sit around curating posts all day; they have lives too. But they work very hard anyway, in fact the front page would be unreadable without them. I do blame the attention-seekers who post this shit though, and their upvote enablers too. In fact, if you would like to help the mods out in keeping the sub clean, I suggest all you lurkers or guys who never vote actually start upvoting the posts you like. A long time ago I used to be guilty of this too; I would read a great post yet not actually upvote it out of apathy or forgetfulness, now I make a point to upvote everything of value I see. You need to do this too, as it helps separate the wheat from the chaff and teaches the newbies and lurkers what the real content actually is and what is just dribble.

Anyway, I’m probably being a bit too harsh on you guys. I realise a lot of you are young, or new to this whole writing thing, or non-english speakers. I’d like to help you improve. Writing is one of the most important things you can do for your own personal growth. It takes the disjointed thoughts and ideas that grow and die in your head and gives them form in words, sharing a part of your soul with others to teach and entertain. It’s really quite amazing, and should be something we all do. (If you don’t at least have a personal diary by now, start one.)

For that reason, I wanted to make a guide on how to actually write well. Now, I ain’t no expert, but I’ve learnt a lot over the years through experience and have made some pretty good posts that have aligned well with people here, so I’ll let you decide for yourself whether you’re willing to take advice from me. Just like everything, the best way to get good at writing is to practice, practice, practice… and suck at it for a while first. Heck, had any of you read my first few reddit posts under a different account years ago you’d be laughing me out of the sub.

So read my guide, and practice. Doesn’t have to be for redpill posts specifically, but I do expect some of you to actually give it a shot and post your articles on the subreddit for us to judge.


Genuine Insight


Now one of the most important things I’ve realised as I’ve written is that there’s no substitute for genuine, novel insight. You can present the most well-written, verbose, passionate piece ever, but if it doesn’t actually have anything of quality to it, if it doesn’t teach the reader anything new, if it doesn’t spark an “a-ha” in the reader, then you have not achieved anything.

Conversely, there are many posts on the subreddit, and that I’ve written too, that are sloppy and disjointed and unedited and lazy, yet do very well because they teach the reader something new. It’s just like how some of my favourite youtubers are ugly or cringey and beta but their videos have genuine insight to them so I let it slide. Or how some bands can produce an amazing one-hit song, then never make anything good ever again. Genuine quality stands on its own two feet.

There’s no way to dress up bad content to make it look better, regardless of fancy tricks and techniques, people always see through it. So when you decide you want to write something, think about whether what you’re about to say actually has any value to it, whether you will change any lives or teach something new. Do not write for the sake of writing. /u/whisper put it very succinctly in his post “First Post Syndrome” where he called out the guys who were posting just so they can get their name on the subreddit. Are you writing for attention? Are you writing for upvotes? Are you writing to cause drama?

None of these things will do well for you. Readers will see through your bullshit, they want to be taught and entertained, so if you fuck them around they won’t give you the time of day.

So when writing an article for the subreddit, are you doing one of these things? If not, are you bringing anything of value to the readers? Or are you, like a pride-parade faggot, shaking your feathered ass just for people to look?


Write with your inner voice


Whenever my plates or friends read any of my posts, the most common comment I get is “Wow, this sounds exactly like you”.

In fact, I write almost exactly the way I speak. I pause in my speech a lot, to think and give the listener time to process, and also to add rhythm. Sometimes however, I go on long rambling lines of thought to add speed and urgency and weight to my words, inflection and lists used to add emphasis to important points. Often I use beats.

The important thing to notice here is that your writing will sound much more natural if you avoid trying to sound like a writer. Do not try and write what you think a writer should write like, do not imitate your favourite authors, do not use big words and phrases you would otherwise never use in your speech.

Your writing should be a projection of your inner voice onto the page. When reading back your work, does it sound like something you would actually say? Would you be able to get up in front of people and speak your work and have it sound natural?

Readers will very quickly pick up on fake writing; your inner voice reads much more natural on the page and will hook the reader much better than a manufactured voice you copied from somewhere else.

Also realise that reader’s tastes have changed, and attention spans have decreased. You won’t be able to pull off a verbose and sophisticated imitation anymore, you’ll just bore the redditors. Keep up with the times, and make it punchy. Get down with the fellow kids. You may have realised I use a lot of slang in my posts, or expletives, or abbreviations. It helps befriend the reader, and makes them feel like you’re on their level, part of their culture.


Write the shit you would want read.


When I first came to this subreddit I was blown away by the level of analysis and advice and discussion on women, the sexual marketplace, and hypergamy. I learnt a lot, and quickly picked it up. The sidebar is a goldmine, and is all a newbie really needs to swallow the pill, although it can be a bit daunting sometimes.

One of my favourite posts in the sidebar “confessions of a reformed incel” is a long, rambling, emotional post where the writer tells us about his life and his transformation. It is well written, angry and bitter, and you can feel the writer’s personality seep through the page. I really liked it. I felt like I knew the guy, experienced his rage. It really opened my eyes and pushed me to sort my shit out. Sometimes posts like these would appear on the front page, and those were my favourite. I really enjoyed reading about the lives of redpilled guys and their interactions with women; the detailed, funny, angry field reports were great.

There was also a lot about women, but not a lot about men. A lot about lifting, but not much on further self improvement. I realised when I began writing that there was no need for me to try and compete with the sidebar, or Rollo, or IM or any of the other established guys on here. They had their niches locked down, and who needs more regurgitated sidebar content? All the info is already there. Why repeat it over and over?

I realised I could teach in a different way; it didn’t necessarily need to be articles. I started writing stories, and posts on male self-actualisation. The kind of shit I enjoyed and wanted to read, and the kind of shit I thought was missing in the sub. I didn’t do well at first, but as my writing improved so did my popularity. It seemed that others liked, and needed, these kinds of posts as well.

When writing a post, think to yourself: would I click on this and upvote? Is this the kind of thing that I feel the sub needs? Would this entertain me personally?


Title is the most important, it needs to be clickbait


Now sadly, the most important part of your entire post will be the title.

You can write for days and craft a perfect article, but if the title doesn’t hook anyone no one will read it. Click bait is a necessary evil, especially if you want your efforts to be rewarded. On our subreddit too you also have to compete with other articles stealing reader’s limited attention, and Endorsed/Vanguard posts who automatically have more weight and pull to them.

Your title should hint at what your post is about without giving it all away. It should be enigmatic enough anybody scrolling past would be too anxious not to click on, they should want to feel like they’re missing out by skipping past it. Use buzzwords that generate interest, or leave it open ended like a newspaper title.

Do not title your post “You should do XYZ and here’s why” or any other “you should, you must, everyone should “ etc, and do not give away your entire post as a TL;DR in the title.


Use structural tools to make it look pretty and easy to read


Structure is super important in this aspect too. How often have you opened a post only to see a wall of text with no paragraphs or formatting and thought “nope”. You must make it easy for your reader, they don’t want to feel like it’s a chore to read your work. Use bolds and italics to spice up your lines. Vary your sentence lengths; use lists, headings and subheadings, quote blocks, bullet points and line-breaks. Jazz it up so that the reader always feels like the reading is no effort at all, just one more paragraph, they think, until they realise they’ve just finished a post that hit the reddit wordcount.

Keep your paragraphs varied, do some analysis in one, and then maybe a mini field report or story in the next, and then back to analysis and then maybe some humour, and then a quote. You need to take your reader on a rollercoaster, keep that dopamine train going.


Don’t masturbate


Another new mindset to adopt is that you are performer. Your article is a performance for your reader, and it is your job to keep them entertained and engaged throughout. Your reader doesn’t owe you shit; just because you made a good post before or they opened this post and read half of it already does not mean they will actually finish it should it begin to bore them. The biggest crime a writer can commit is boring his reader. Some guys begin by telling their life story from when they were 6 years old to when they found TRP. Realise this now; no one cares.

Guys aren’t here to indulge in your masturbation, they’re here to learn from you, we’re a team sharing notes after all. If you can’t give them what they want, they will disappear. It is your duty to ensure that from start to finish your reader wants to keep reading your post, wants to see it through to the end. Often I find myself reading a post that started strong but getting bored halfway through due to rambling, leaving for something else more stimulating.

And that’s the important point, you must keep your reader stimulated and entertained. Your post cannot be monotonous, and your reader needs to feel like he is learning something new with every new paragraph; avoid repeating yourself, each paragraph should extend your point further, all leading up to the general conclusion. If you’re repeating yourself, pick the best-sounding sentences that fit together and delete the rest.


Entertain the reader


It is vital that you keep your reader entertained throughout. If they are not entertained, they will not internalise the core message. I understand that some writers are very good at presenting cold analysis and making it easy to digest. I am unable to do that. I need to have emotionality and humour in my work. If you cannot take them on a ride of emotions, your reader will get bored.

Your post should be fun to read. It should not feel like a chore. It should be funny and interesting or hard hitting; your reader will know within the first few paragraphs whether they will see it through to the end normally. You are a performer, and your reader needs to come out of the post feeling like they got something valuable from giving up their time to read your work, whether it’s new knowledge or a few chuckles.

The important thing to know about emotional writing and making your readers laugh is that the harder you try the more you will fail. These are tricky techniques to employ, and readers don’t like to feel like they’re being manipulated. It needs to be natural, and so when writing, do not attempt to force humour or emotions into the text; if you have something genuine to say and write well with your inner voice, it will shine through without you noticing. When I would get comments from guys saying they found my work funny, I would be genuinely surprised, that wasn’t my intention but it kind of just happened anyway.


Know your audience


Who are you writing for? On this subreddit, you are writing for beta men, men who are in the middle of their self-improvement journey, and kids who were lucky enough to stumble upon the correct answers early. Your readers are normally dopamine-addicted, low attention span men. Also neurotic and emotional men, who like to rebel and push boundaries. And a lot of kids, highschoolers and college students. Some of you seem to hate the fact we have children on our sub, I think it’s a GREAT thing. How many of you wished you were taught this stuff early before you fucked up your lives? These kids, while a bit cringey and spergy, are actually the smartest of their generation; they found this place and didn’t fight against it, were brave enough to separate themselves from the herd of masturbating, video-game playing weed addicts and accept the “misogynist” label. You should be proud of them, even if they make retard baby comments.

Take all this into account; write to keep them stimulated else they will find a meme or game to occupy their time instead, appeal to their sense of rebellion and anger at the world. Befriend your reader, make them like you. Not hard to do if you present yourself as genuine, teach them important, novel insights and show your altruism. You do not want to come across too pushy or arrogant or superior. Would your reader feel like he can actually have an enjoyable conversation with you in person over a drink? If yes, you’ve done your job well.


Use Rhythm to make your writing poetic.


Rhythm is very important, and is a structural technique that adds character to your piece; your writing should have a poetic quality to it. This makes it easier and more enjoyable to read. Use a mix of long and short sentences, and use lots of commas. Vary your sentence and paragraph lengths. Your writing needs to be musical. It is a song.

The “list of three” is a technique that is probably the only good thing I ever learned from high school English class; it consists of grouping your points into three clusters, adds rhythm to your writing, and ends the list on a solid stop. It helps make your prose seem more comprehensive, adds flow and tempo, and gives your sentences intonation. It is also very important to use beats, stops in your writing that stress and emphasise a point, and generate tone shifts.

How do you use a beat?

Like this.


Tell the truth (but lie a little bit)


Speak the truth. Readers will pick up on your bullshit. Do not lie. Is your field report entirely made up? We’ll know. We’ll almost always know. It shows in your writing without you being aware. People have more intuition than they like to believe, and they can generally feel when they’re being fucked around. Do not bullshit your readers, you may get away with it a few times but they will quickly pick up on what your lies sound like.

Your posts will do much better if you actually just tell the truth about your life and what happened. You may think you can teach better by making up scenarios or stories to prove a point, but you’re really harming yourself and others more that way. If it didn’t actually happen, don’t write a whole post about it.

However, and as always, there’s an exception:

You should lie a little bit.

If your lies can be small and white and boost the entertainment value or readability of your post, you should.

Remember, the most important rule is to keep your reader stimulated and entertained; if fibbing a few times in the post helps keep them reading, adds colour, makes them laugh and gets them to the core message better, then I personally think its excusable. Your story does not have to be a documentary, it does not have to be an 100% accurate retelling. Add some colour and frills to it, you’re a performer after all.

Think of a great comeback to that shit-test the next day in the shower? Use it anyway. Conversation was long and boring and had too many details? Shorten it into something more digestible. Making up an entirely new character by mashing together other characters? Good for keeping the story clean and concise.

I don’t lie much in my posts, but when I do, it’s for the sake of cleaning up the post and not making it a slog to push through. For example, in a field report, if I have girl-A who gave me some great shit-tests and girl-B who taught me about hypergamy brutally, normally I just fuse them into a new Girl-C and talk about this new, imaginary girl. But only if this Girl C is a quick example, never as the topic of an entire post. It keeps me from having to bounce between names or write multiple paragraphs, and it teaches the concepts just as well and cleans up the post to make it easier to read.

In my “One of those days” post, my argument with the Locksmith actually went on for a while, as we discussed prices and money and options, but fuck that would have been boring and monotonous for the post, so I condensed it into something snappy, and it worked.

Just, try not to get caught in the lie. It’s always embarrassing when this happens… I’ve been caught a few times. It can ruin your whole post if your white lie is caught; no reader wants to feel like he’s being duped. If you are going to lie, the lie should be small enough that should it be caught it doesn’t really matter much for the post overall. If your lie fucks with the whole post, it’s too big.

And importantly, and once again, only lie for entertainment and legibility value. The rest of your post should actually be true, actually be things that happened. If it’s not, you’re doing a disservice to yourself, the people reading, and the universe at large. You’re painting a picture of a world that doesn’t actually exist, leading others astray; for what? So you can get your orange envelopes? You know that’s not fair, on you and everyone else. The bad karma will catch up to you eventually.

If it didn’t really happen, don’t pretend it did.


Sleep on it (and cull)


I have a confession to make... I used to post first drafts.

Horrifying I know. Don’t do this. First drafts are almost always horrible. I did so because I wanted the immediate gratification of the orange crack, not realising that it harmed the purpose of the post overall to hand in a shitty essay. Often I would wake up the next morning and read over the post and just cringe hard.

Your first draft will always be sloppy. It will be a spew of verbal vomit with everything in it… as it should be. First drafts are for writing down everything you can think of and may be important; you want to shit out all your ideas, even if they’re not that great. Don’t limit yourself.

On your second pass you will cut all the crap and may find you are able to expand on and improve on lines that weren’t fully formed initially.

Once you’re done with your first draft, do not post it immediately. I know it’s tempting but hold back… you can always make it better. The first thing to do is sleep on it. You will return to it in the morning and find a lot of bullshit that you can cut out entirely. There will be a lot of waffle you didn’t see in your first write, that’s okay, just cut that shit.

In fact, you will probably need to go into full on cull mode, especially if you’re a rambler. Distil your post into its core message.

Do this a couple more times, and I suggest waiting at LEAST a week before posting. I’ve come back to a post after 2 weeks once and still edited it heavily, and it did very well. Sometimes though, you may read over a post and think “this is just bad, how did I ever write this”. You will then have to just kill it entirely. It’s painful, but good practice to get into the habit of. Don’t post garbage. It fucks with your reputation.


Ignore the haters.


If you make any kind of good post, there will always be salty commenters.

The most common one I get is, “this is too long”, mostly from lazy kids who are only here to masturbate and get their rage-porn dopamine fix. If your post doesn’t give them their high within 2 paragraphs they get mad. These are also the kind of guys that still don’t read books. I purposefully don’t make short posts for this reason, in my effort to try and fix the world one word at a time, I’m in the practice of helping guys learn to just sit and read for a while.

Next will be all the people telling you that everything you said was a lie, especially if it’s a field report. This used to irk me, a lot, but now I realise why they do it. Their lives are boring and interesting things don’t actually happen to them, they don’t approach women and they don’t often leave their room. So when they read posts like these they think they're bullshit because in their jealousy they refuse to believe there are guys who actually lead interesting lives or have the balls to game women. So that’s when you get all the “this is just neckbeard fantasy” or "lol at the state of this subreddit" bullshit. They also miss the point of the entire post itself; whether its fiction or not the point of the post is to teach, entertain and guide, but they are so caught up in its perceived validity they miss the lessons and the insights. Often these people never actually contribute posts to the subreddit anyway… try checking their post histories... you'll find some good cringe.

Oh and there’s also the “this sub has gone to shit” (which we’ve had literally from the sub’s inception), and “this is not what I come here for” from entitled guys with high standards expecting every single post to be side-bar worthy, oh, and once again, never contribute themselves.

You can’t actually do much about these comments, if you attempt to DEER you just come out looking weaker, they will never be satisfied anyway. They’ve made up their mind that nothing ever happens before they’ve even opened your post. The best you can do is accept they’ll be there, accept they’re the kind of angry pessimists that are prone to complaining about their life and whining, and silently smile to yourself knowing that no matter how snarky their comments, how angry they get...they are wrong, because you’ve genuinely lived the story.


Have direction, and wrap it up


Your post should have a clear direction from beginning to end. It is a journey, with ups and downs and twists and turns. Start with an intro to lube your readers up, fuck them brutally during the midsection, and afterwards, soothe them gently, make them feel loved and nurtured, content with themselves in the conclusion. As you write, hint at concepts you will discuss later in the post, bring back previous ideas you introduced earlier, and have a clear flow of purpose. Your post should be a road, leading to a conclusion, and your conclusion should always hit hard enough that your reader actually stops and thinks afterwards, doesn’t immediately go to a new tab, maybe decides to comment on the post, and wants to do something with his life after.

Give your readers a call to action at the end, encourage them to attempt the thing you just taught them, ask them to re-asses their lives. Your post needs a purpose,so make it clear what the lessons are at the end and the important things they should take away.

Sometimes, bullet points highlighting the key ideas are very helpful.

• Genuine insight is king

• Write the way you speak

• Write the things you would want to read

• You are a perfomer, you must keep your reader entertained

• Your title is your success-limiting step

• Rhythm and poetry keeps your reader reading

• Always tell the truth, but lie a bit for entertainment’s sake

• Sleep on your work, and edit it later

• Wrap your post up and condense into key points

I don’t use TL;DRs because they enable laziness and dopamine addiction. You ain’t learning shit from a few lines, it’s not the destination, it’s the journey.


I have a subreddit. Link in my profile.