This may not be the exact quote but I saw this at Big Lots earlier today, seeing a display for M&Ms that had their now-infamous "female-only" brand and on it saying to support female creators and the proceeds going towards them. This is ridiculous and blatantly discriminatory. Why should gender factor into supporting someone's business? There's plenty of male creators and founders who also need support, but I doubt M&Ms is going to bother to provide any sort of help for them. The fact M&Ms felt the need to resort to this sort of pandering is absurd in and of itself, especially since there's already been female M&Ms characters. If they're going to support female creators and founders, are they also going to do the same for male ones or not as usual? Because then it's not equality at all but obvious pandering and favoritism. And they have the nerve to use "Flip the status quo" as a marketing tagline when the hypocritical irony is they're creating a status quo by doing a ridiculous woke stunt like this. More gender pandering and favoritism and obvious misandry disguised as equality. Evidently if you're male equality and inclusivity don't apply to you.