The LuLu app.

You've probably heard of it. Downloaded by over 3 million, it allows its highly engaged audience to sexually objectify men on a systemic scale. Users are permitted to 'score men like restaurants' and rate them 1-10 based on their sexual performance in bed.

We hear on an almost daily basis about isolated incidents of purported sexism, in the form of SJW videos, or #everydaysexism. But why is the world's largest public example of non-consensual - yes, up till just a while ago guys had no choice but to be reviewed by women - sexism allowed to go unchallenged.

What's worse is the reaction from The MSM. The BBC, abiding by its narrative of bias by omission and 'male perpetrator/female victim' for the last 20 years, treated it jovially. They got a poor sod to walk up and down the high street, asking women to rate him on a scale of 1-10. Hmmm, wonder how that would have gone down were the genders reversed?

I liken it to the case of Zac Efron and Rita Ora at The MTV Awards. She walks up from behind him while he's accepting an award for best shirtless performance (hmm, objectification anyone?) and proceeds to rip his shirt form his back without his consent.

Even if it's consensual and planned beforehand, is this really the right impression we should be giving to society, that it's OK to rip people's clothes off? Of course it is, he's male, he can be attacked by women with complete impunity.

All the while this was happening, MTV and Yahoo, two massive, multinational corporations, endorsed blatant sexual objectification, sexism and even sexual assault, by publicly thanking Rita Ora. Thousands of women flocked to Twitter to tweet 'phwoooaaarrr.'

Again, gender reversal anyone? Outright hypocrisy, and they know it.

I'm slightly miffed why some are missing the point. It's the double standard that's the OBVIOUS problem here.