For those of you who don't know, Conor McGregor is the new UFC Featherweight champion. He's the new big star of the UFC now that Anderson Silva and GSP are on their way out.

He's alpha as fuck and has a lot of personality so his fights generate a big buzz and corresponding big pay-days for both himself and the UFC. His upcoming fight with Jose Aldo will be the biggest fight in UFC history.

Where am I going with this? Well, he's had a girlfriend for the past 8 years. He's 26 now. The math tells me that they got together when they were 18, so she's been with him from the very beginning. He started from the bottom now he's here.

Being the superstar that he now is, you can bet he has women throwing themselves at him. He was asked about this in a recent interview and he said, "no one gets in to my circle". He talked about what it meant to him to have his girlfriend there supporting him through the struggle of becoming a UFC champion. He shows a great deal of gratitude towards her and you can bet he will stay loyal to her.

Will he possibly fuck some other girls? Sure, but his commitment and his loyalty to his woman won't change.

That's the difference between men and women. A man can fuck another woman because he's horny and liked her big tits and it won't do anything to the love and commitment he has for his woman. Women on the other hand, when they fuck another dude it's over. She's fucking the other dude because she no longer wants to get fucked by you. She's moving on. Branch swinging. Call it what you want.

Now lets do a role reversal and take an educated guess at what might happen. McGregor is a plumber and his woman is an aspiring actress. She's taking acting classes in their native Dublin in hopes of one day getting a big role in Hollywood. She's not making much money so McGregor supports her financially with his meager wages.

After 8 years of McGregor supporting her she's finally made it big. She gets signed to a leading role in a Hollywood blockbuster. She's now rich and famous beyond her wildest dreams.....and McGregor is still a plumber.

How long would it take for this relationship to end? It would already be over before she signed on the dotted line for her new big role. That's hypergamy and the contrasting male loyalty.

These real world examples help to really drive the theory home.