"Frame" was always a tough concept for me to grasp. Literally took me months - mainly because I'd see it mentioned, read a little, not get it, and go do something else instead. But I knew I needed to grasp it.

Here's where it finally clicked.

Imagine you're literally carrying around a huge frame. Or a box if you want. That box is full of things you like talking about with a specific person. Hopefully, if you're talking to a girl on a date, that box isn't full of business propositions.

That's great, but that's where the magic begins. Imagine that you can only talk about things within your box/frame. The girl has her own box/frame too (BP pun there). Everyone wants to talk - the trick here is letting her talk about things...but ultimately bringing it back to what you want to talk about. You don't want your date to end up being about the prices at her hair salon do you? You want to talk about things that involve you flirting with her, getting to know her better, deciding if you want to pursue her, etc. In other words, your frame includes date things, and she wants to see if her friend frame can beat you out.

So the way I started to execute this is by imagining talking to a friend when you're really all about something. You know when you keep diverting the conversation back to your topic of the day. Think like that, just maybe a little more smoothly than you'd do with a friend (don't keep saying "so when are we going back to your place"). But don't be derailed from what you really want to talk about, because you're ultimately being shit tested so she can decide if you're going to be a friend or a potential mate.

TLDR: Imagine frame as the intent of your conversation and try to keep it within that when interacting with girls. When it drifts, bring it back. Don't let your date turn solely into a talk about beauty products (her frame).