So far in my life, I seem to unconsciously do whatever I can to avoid comfort. I find that comfort is the enemy of progress. Either in business or life or relationships.
You get comfortable, then you get complacent, then you get lazy. Then your shit falls part.
My ways of avoiding comfort have been switching careers I dont like. Moving to new places on a whim. And leaving platonic and romantic relationships the minute I feel like the performed role is not fitting the prescribed role.
No businessman ever changed the world by comfortably resting on his laurels of his current station.
Sacrificing comfort is what happens when you quit your well paying but meaningless job to start your own company that could change the world.
Noone in their right mind would do that if living comfortably was their goal in life.
Sacrificing comfort is when you take a chance of making yourself look stupid by approaching that girl cold in the middle of the store.
Its uncomfortable.
But high reward, from my experiences, only comes from sacrificing comfort.
I encourage everyone to examine their comfort level.
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