I am really fucking confused right now. I am an 18 year old college student and those fucking Dating coaches around the world keep fucking telling me/us that texting is only for setting up DATES.

Why was I able to set up a date with a cheerleader after chatting her up on fb 3-4 times in 1 week? I started following this advice from a dating coach that says you have to message her once a week only to build anticipation for the date? I did that with one of the girls that I really liked(she was already interested in me alot), it did not turn out well. Can someone give me advice on how to handle this texting bullshit.