Hey guys,

I’ve recently started my journey as a dating coach and have been considering different models. What I keep wondering, is why most coaches offer bootcamps. But is that the best way to deliver lasting results, or is it just easier to sell?

Bootcamps

I get the appeal of bootcamps – they’re intensive, give clients a quick boost in confidence, and often involve in-field work that pushes them out of their comfort zones. It’s a short time commitment for clients, which makes it easier to market and sell, and you get a nice chunk of cash immediately. But I wonder if the participants fall back into old habits once the “high” wears off?

Continuous Coaching

On the other hand, continuous coaching seems to offer a more sustainable path. Working with a client over a longer period gives more time to make gradual progress, reinforce habits, and address personal sticking points. After all, this is exactly what therapists do. There’s also the accountability factor – keeping clients on track over weeks or months. Intuitively, I think this can lead to deeper internal changes and more consistency.

But here’s the thing: If such offers do not exist, there must be a reason for this.

Why Do Most Coaches Focus on Bootcamps?

I’d love to hear from others who have been in the game longer – why do you think bootcamps are so prevalent? Is it the quick-win factor? Do you think it’s because clients want fast results, or is it more about what’s easier to sell? If anyone is offering continuous coaching, how do you keep clients engaged and committed to the process over the long term?

As someone who’s just starting out, I’m trying to figure out which approach is best for both my clients and my coaching practice. I’d really appreciate any insights from both clients and fellow coaches who have experience with either or both models.

Thanks in advance!

PS: I am not interested in online programs. They have their merit, but I personally don't like them for various reasons.